In the news

2014

Coverage links

February - March

Brand Dialogue has been busy busting branding myths. Read all about it here:
The Dangerous Misunderstanding of “Branding”
Does your brand start conversations

April

Whether it's an obscure small town or a large metropolis, the branding of a location can give it a competitive edge. Willem Woudenberg on location branding and its future in India
“Creating a distinct and individual brand identity for the city of Amsterdam was challenging”

May

Yellow Dress Retail's Loe Limpens shatters some branding misconceptions. Read this interesting tête-à-tête here:
Creative Connection: Mr Loe Limpens, Yellow Dress Retail

June - July

We introduced Indian retailers to the latest international trends in Private Label Branding at our exclusive seminar in Mumbai.Read all about it here:
Indian Private Label Brands set for an International Makeover


Our hard work on Flipkart's own label Digiflip paid off. The innovative brand and package design got us recognition and appreciation. Read all about it here:
Brand Dialogue scores big with Flipkart!
Brand Dialogue scores big with Flipkart!
Brand Dialogue scores big with Flipkart
Brand Dialogue designs brand packaging for Flipkart's Digiflip Pro
Brand Dialogue scores big with Flipkart!
Brand Dialogue scores big with Flipkart!

Aug - Sept

Willem Woudenberg explains the difference between advertising and branding. Read the full interview here:
Branding a perplexed concept still in India

October

Indians love their food as much as the Dutch. Here's Matthijs Klinkert on how one canny Dutch retailer explored this passion and took its customers on a gastronomical adventure:
Cooking with Allerhande
 

On the ocassion of World Internet Day, digital experts talk about the importance of taking your brands online:
Why digital is not an option but a necessity

The Smart Manager

March - April 2014 (Volume 13, Issue 2)

In an interview in the magazine Kyoorius, Wally Olins—recognised as ‘the world's leading practitioner of branding and identity‘; by Financial Times—rightly pointed out, ”...isn't it about time Indian companies stopped talking about brands and stopped thinking about brands simply as little bits of design with a few words stuck underneath, and really thought about what branding is[?]”;

In India, businesses are often valued on parameters such as revenues, profits, and market capitalization; very rarely is a business valued on its brand value. There is no dearth of globally influential companies in India, but these are not yet acknowledged as global brands. As Olins said, maybe it's time for us to rethink our definition of branding.

Willem Woudenberg, who has been part of the branding industry for 25 years, shares his thoughts on global design imagination, and what India can learn from it.

November 2013

Coverage links

We were profiled in a leading Indian business news publication. Read the entire article here:
Going Dutch to crack the Indian ad space


We held our first seminar where we introduced our group agencies. Our Press Release was carried in all major publications. You can read all about it here:
Brand Dialogue organises seminar on role of branding and design
Dutch Consulate General and Brand Dialogue showcase the art of Design & Branding
Dutch Consulate General and Brand Dialogue showcase the art of design & branding
Dutch Consulate General & Brand Dialogue showcase the art of Design & Branding
Dutch Consulate General and Brand Dialogue showcase the art of Design & Branding
Dutch Consulate General and Brand Dialogue showcase the art of Design & Branding
Retailers Betting Big on BTL Marketing
Create Experience, Create Brand Value by Willem Woudenberg

October, 2013

Coverage links

We were thrilled to have bagged the creative mandate for Flipkart's own lable. Read all about it here:

Flipkart India appoints agency for brand packaging

Getting physical
Brand Dialogue bags creative mandate for Flipkart India’s Brand Packaging in India
Brand Dialogue to provide creative mandate for Flipkart India’s brand packaging in India
Brand Dialogue bags branded packaging mandate for Flipkart
Brand Dialogue to provide creative mandate for Flipkart India’s brand packaging in India
Brand Dialogue bags creative mandate for Flipkart India’s Brand Packaging in India
Brand Dialogue bags creative mandate for Flipkart India’s Brand Packaging in India
Brand Dialogue bags creative mandate for Flipkart India’s Brand Packaging in India
Brand Dialogue bags creative mandate for Flipkart
Brand Dialogue bags creative mandate for Flipkart India’s brand packaging in India

August, 2013

Coverage links

Our first Press Release, announcing Brand Dialogue's entry into India was carried by most top publications. Have a look here:

Brand Dialogue forays into India market

Dutch design consultancy Brand Dialogue forays into India
Dutch brand consultancy Brand Dialogue enters India
Dutch brand consultancy ‘Brand Dialogue’ forays into India
Dutch design consultancy Brand Dialogue forays into Indian market
Dutch brand consultancy Brand Dialogue forays into Indian market
Brand Dialogue forays into India market
Dutch brand consultancy Brand Dialogue forays into Indian market
Brand Dialogue forays into Indian market
Dutch brand consultancy Brand Dialogue forays into Indian Market
Brand Dialogue forays into Indian market
Brand Dialogue forays into Indian market
Dutch brand consultancy Brand Dialogue forays into Indian market
Dutch brand consultancy Brand Dialogue forays into Indian market

Our CEO, Willem Woudenberg was profiled in leading media news portal exchange4media.com Read the fullarticle here:
Dialogue- Willem Woudenberg